You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

Google Ads search Certification answer
  • Set a theme for each campaign and choose related keywords
  • Keep each keyword to a single word, rather than a phrase
  • Set a theme for each ad group and choose related keywords
  • Include more than 50 keywords in 1 ad group

Correct Answer is : Set a theme for each ad group and choose related keywords

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