An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

Google Ads search Certification answer
  • The Quality Score for the account was reset after the ad was edited.
  • The edited ad is less relevant to the keywords within the ad group.
  • The edited ad has a lower conversion rate after the changes were made.
  • The advertiser’s landing page is down for maintenance.

Correct Answer is : The edited ad is less relevant to the keywords within the ad group.

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