Zoe Runs A Sports Media Website That Caters To Fans Of Many Different Types Of Sports. She’s Starting A Google Display Ads Campaign And Is Considering Methods To Reach Her Sports-Loving Audience. What’s A Compelling Reason For Zoe To Use Affinity Audiences?

Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for. Affinity Audiences allow her to reach sports fans who’ve previously visited her website. Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports. Affinity Audiences allow her to reach sports […]

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You Manage Marketing For A Small Business On A Tight Budget, Yet You Need To Reach As Many People As Possible. How Can Google Ads Help?

With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis. With Google Ads, your ads will show on every available search engine. With Google Ads, you can choose a maximum amount to spend per month. Correct Answer […]

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Your Company Provides Home Maintenance Services And You Want To Reach More Potential Customers. You Have A Limited Budget To Work With. Why Is Google Ads Right For You?

Your ads will be placed on all search engines. Machine models automatically determine your advertising budget. You can set your own budget and can change it at any time. With Google Ads you always pay using cost-per-reach, predetermined by your budget. Correct Answer is : You can set your own budget and can change it at any […]

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Your Company Wants To Have Greater Success Online. What Are Two Ways That Google Ads Can Drive Your Business Goals? (Choose Two.)

Place your business’s ads on every available search engine. Boost your conversions by connecting you to people in the moments that matter. Help you reach a wider audience and maximize exposure. Coach your company to fully move to an online-only presence. Cap the number of ads you pay for, based on your business. Correct Answer is : […]

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Why Should Campaigns With Different Marketing Objectives Be Separated Into Different Performance Planner Plans?

So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Correct Answer is : So that spend is not reallocated between two different […]

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Why Is Using The Performance Targets Feature After Utilizing The Performance Planner Recommended?

This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. This practice allows you to ensure […]

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